Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
Both Sides of the Table
MARCH 25, 2016
It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Marketing with long payback is precisely what requires venture capital. Or would you go to a disruptor in stead?
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Cracking the Code
FEBRUARY 12, 2007
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).
Cracking the Code
NOVEMBER 10, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels. software. (10).
This is going to be BIG.
FEBRUARY 26, 2010
Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. Tags: First Round Capital Venture Capital & Technology nextNY.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.
www.cscyphers.com
MARCH 8, 2012
Thanks >> 2012/03/01 RT @newsycombinator : How Not To Sell Software in 2012 [link] >> 2012/03/01 New Blog Post: MapR, HDFS and Forking Code #strataConf : I was in the exhibition hall of StrataConf talking with. Adventures In Venture Capitalism. And… what else?”). I Don’t Need You Anymore. PowerPoint.
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