Why Misunderstanding Startup Metrics Can Cost You Your Business
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Sustaining short-term losses is all predicated on ability to finance the losses through venture capital or other means. One big, beginners mistake people make in LTV is to measure revenue.
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