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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

"We're better than everyone else at SEO.". "A We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). For specific businesses, particularly those in spaces where there is a naturally high volume of bottom-of-the-funnel searches (like Yelp, Airbnb, Indeed, or Thumbtack), SEO is an obvious choice. Virality and Referral.

Channel 118
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Neither would have achieved virality had customers not received something tangible for their efforts. Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Webinars are cheap to run.

Retention 113
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

SEO Paid Search Search Marketing. Webinars Conferences & Expos. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Social Media Community Management Social Commerce Social Integration Social Media Smarts. More Categories. Ad Industry Metrics. Live Events.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. The Lean Startup Intensive is tomorrow at Web 2.0.

Audience 119
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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Online Events – This includes events such as webinars, demos, and workshops conducted using online tools.

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