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The Shortest Marketing Lesson

Mike Michalowicz

The shortest marketing lesson? If not, you’re going to fail at this whole awesome marketing strategy, and that would make me sad. Check your marketing style – How have you been marketing up until this point? One thing I have learned in this department is to always be myself when marketing.

Marketing 142
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The longest shortest 2 years

Austin Startup

It feels both like it whizzed by but also took a while, and we wanted to reflect back over those last two years and share few key lessons that we’ve learned with others on this journey: 1. She takes the lead on all things brand, creative, hiring, and marketing, while I lead sales, business development, and operations. kudos to ya’ll.

B2C 62
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Understanding the Power of Your Human Networks

Both Sides of the Table

And I realized that my place at the table isn’t always the opinionated guy debating company strategy but often it’s knowing the smartest people in the market and having close enough relationships with them and having put in sufficient time helping that that I know when I can call in favors. It always struck a chord with me.

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What We Can Learn From Successful Dating Startups

YoungUpstarts

Dating startups are always a bit risky investment because most apps that hit the market rarely offer something really game-changing. What lessons can we learn from these apps? Lesson 1 – Your ideas should appeal to your future audience, not the market. Lesson 2 – Matchmaking is not the main thing.

Startup 138
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The idea of exactly what your business is going to do usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made-up word you dream of one night and feel has the right ring to it.

Naming 118
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Lessons Learned: Five Whys

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 13, 2008 Five Whys Taiichi Ohno was one of the inventors of the Toyota Production System. His book Toyota Production System: Beyond Large-Scale Production is a fascinating read, even though its decidedly non-practical. A better way is to see it as a learning opportunity. Heres how it works.

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The Secret Sauce of a Successful Smart City

Austin Startup

A city is smart because it uses technology to make its citizens’ lives better. This chapter focuses on the “secret sauce” that turns the idea of a smart city into reality — the people who live in the city, who work in the city and the people who have hopes and dreams for the kind of city they will leave for future generations.