Both Sides of the Table

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The future of the Internet is video. He has proven to be one of the most knowledgeable & competent senior executives in the online video world.

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The One Video Every Silicon Valley Investor Should Watch

Both Sides of the Table

The video is simply amazing and is a must watch for any investor but I think will be enjoyed by all entrepreneurs, too. Have a listen to the video yourself. But it highlighted the misperceptions many people have had about serving urban markets. .” If the money comes from more representative sources the entrepreneurs will follow.

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The Most Interesting Online Video Trend

Both Sides of the Table

By now many of you know the Harlem Shake but what you may not appreciate is the broader trend behind the video and it has mirrored my general views on how TV will work in the future. Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV.

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Why We Invested in @FerrisApp – A New Kind of Video Sharing App

Both Sides of the Table

We recently released the video sharing app Ferris and announced that Upfront Ventures led the funding in the company in our seed round of $2 million and I personally joined the board. As a VC (especially based in LA), I see hundreds of video apps. We will port it to Android ASAP after our first rev of proper user feedback.

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Finding an Investor Who is in Love with You

Both Sides of the Table

I fell in love with Yoni Bloch and Interlude who have produced the most stunning interactive videos I have seen. Since I work with video a lot I have the chance to be both a product pontificator and an avid user of the technology. In this case I fell in love after he had already gotten married to well-known investors.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Underbelly.

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