VC Cafe

FEBRUARY 21, 2023

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

FEBRUARY 3, 2022

Don’t cast your net too far and wide. As InVision App’s marketing manager Sophia Eng explains: “It is rare for a large company at a late stage or an enterprise software company to be doing growth marketing with all of the channels at top peak performance. Address churn by engaging users. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JUNE 7, 2023

And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right? Growth rates, churn rates.

Employee 73

Employee Technical Review Advisory Board Sales 73

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. PEStack.com : a comprehensive database of private equity focused software, data and marketplace providers. Fincura specializes in serving lenders.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. The formula for this is: Total engagement / total followers x 100% = Engagement rate. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Venture Chronicles

DECEMBER 15, 2011

At the same time the number of new trials created for our monthly subscription products remained flat and in some months declined materially, however the number of free-to-paid conversions for customers who were net new (not a previously paying customer who canceled) went up.

Churn Rate 57

Churn Rate .Net Business Model B2C 57