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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years.

Retention 109
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right? Growth rates, churn rates.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. The formula for this is: Total engagement / total followers x 100% = Engagement rate. submits a form).

Metrics 105
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. PEStack.com : a comprehensive database of private equity focused software, data and marketplace providers. Private Equity Software and Services Directory. The VC Software Stack?—?the

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

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Freemium Mechanics

Venture Chronicles

At the same time the number of new trials created for our monthly subscription products remained flat and in some months declined materially, however the number of free-to-paid conversions for customers who were net new (not a previously paying customer who canceled) went up.