Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

MAY 8, 2022

connections and benefit from quicker sales cycles and more opportunities. Our founders and executives were heavily focused on producing top-notch products that can meet the market demands. Sometimes, casting a wider net doesn’t always produce better results. Thanks to Drew D’Agostino, Crystal ! #5-

Entrepreneur 133

Entrepreneur Audience Social Media Channel 133

ConversionXL

APRIL 7, 2021

Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

ABM takes you from fishing with nets to fishing with a spear. This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. Conclusion.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

OCTOBER 22, 2018

They measured success by the number of attendees, which they counted as net new prospects. Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. Get every team (social, demand, creative) to tag links.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 30, 2020

In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly. Image source ).

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

NOVEMBER 13, 2019

Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

MAY 8, 2019

Podcasts can reach your audience without demanding their full attention. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. An estimated 23% of Americans listen to podcasts in the car, and a further 49% listen at home. Image source ).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131