Both Sides of the Table

JUNE 17, 2017

70–80% of the costs of most startups are employee costs so what you’re really talking about when a company is unprofitable is that they are growing their staff ahead of their revenue. Revenue When I look at an income statement I start by focusing on the revenue line. You need to understand the “quality” of the revenue.

Stock Options 227

Stock Options Startup Dilution Venture Capital 227

ReadWriteStart

AUGUST 26, 2022

So first, we were much more sort of with a high growth rate, and we did not even care about how we got the revenue when we got it. And now we are much more careful about revenue quality revenues. But stuff like retention is super important. Would you say that? . David Zhang. I think you characterize it super well.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 15, 2016

Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. SaaS tends to be decentralized.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). NPS & CSAT.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

FEBRUARY 3, 2022

The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. The better the experience, the more they recommend the product to others: Wise then used Net Promoter Score (NPS) surveys to determine if users would recommend it to friends. Revenue grew by 637%. The result?

Product 102

Product Marketing Social Media Channel 102

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Revenue per customer? Revenue, Gross Margin?

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I would focus on one product and set a goal to generate $1M in yearly revenue from it. Friends & Family – High net-worth individuals with a passion for you and your industry.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Duct Tape Marketing

NOVEMBER 29, 2016

Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. Outsourcing media relations to an agency or paying a press distribution service will not cut it. By some measures, it’s 40 times more effective than any social channel.

Marketing 28

Marketing Channel Analytics Metrics 28

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. Treat education as the foundation of your customer retention strategy. Blog posts. Do original research.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131