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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Have you built perceived value ? . NPS & CSAT.

Metrics 157
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. Here’s what the engagement continuum looks like for a demand generation strategy : Based on this change, we need to rethink how we strategize (with attraction instead of casting a wide net) and how we’ll measure our marketing efforts. Demand generation is no exception.

Demand 124
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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167
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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. SaaS business metrics: why are they different? Software 2.0:

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a16z Podcast: Growth in Turbulent Times

Ben's Blog

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. It’s immediate of what is happening and what the net result is. If you’re sitting on one of those spectrums, your job is easier.

Founder 36
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. In addition, look at Facebook’s revenue per user growth globally over the past few quarters.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies more focused on later-stage companies include Avention , Bureau Van Dijk , BizQualify, Dow Jones , FactSet , Genesis , S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , SourceScrub , Refinitiv , and Unquote.