Steve Blank

MARCH 17, 2020

Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped? Laying off people?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

OCTOBER 22, 2018

The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. After she gets a series of lead nurturing emails and sales/marketing communications, she signs up for a demo and converts into a paying customer. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. match the brand ethos, congruent with the website. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Offline sale – typically. branded header and tagline.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

DECEMBER 8, 2015

In a simple example, if you were to test a checkout path and wanted to test the button color in the car, you would change the buttons on all pages in the checkout to match. Alternatively, testing individual pages would produce inconsistency throughout the path that could decrease sales and outweigh any improvement from the change.”.

Conversion 48

Conversion Analytics Matching Cost 48

ConversionXL

NOVEMBER 13, 2019

Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email. blog post, video, etc.).”

SEO 110

SEO Hiring PPC Leadership 110