Remove 1999 Remove Cofounder Remove Distribution Remove Sales
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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Veterans of the networking industry, Craig formerly served as the CEO of Packeteer, a high-flying networking appliance vendor that he took public in 1999 with Scott as his director of engineering. At Packeteer, they built a hardware-based appliance that was expensive and complex to manage.

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Episode 106: Implementing Profit First With Frank DeBenedetto and Ralph M. Rivera

Mike Michalowicz

Too add, by implementing Profit First, within the first two weeks of starting the business, the company took their first distribution check! As founder and CTO of several businesses, I love to see ideas become reality and build sustainable businesses that create real value. Welcome to Episode 106 of the Profit First Podcast!

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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Identified a communication gap between customers and the sales and marketing teams as a primary pain point. An eponymous book (e.g.

Naming 119
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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had previously raised VC in 1999, 2000, 2001 and 2005. Another called Parker Harris, the co-founder and CTO. My blog was wiped out. Folksonomy. Free product.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish. recession in 2009.”.

Marketing 121
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The Playbook for Scale Up Nation

Seeing Both Sides

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. We selected this benchmark because it reflects the phase in which companies have proven product viability, achieved initial product/market fit, and are now expanding sales and growing more complex operations. American VCs are critical.