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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

But the reality is, SEO is a super competitive practice, and ranking for top keywords requires a marketing budget you probably don’t have. If you’ve been working with a marketer who says otherwise, they’ve taken you for a ride. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT.

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The next phase of innovation

Start Up Blog

If we can agree on these truths and what innovation is, then we can usher in a long over due, different type of innovation. Here’s the Sammatron definition: The implementation of better solutions to meet existing market desires, new market requirements, and even unarticulated needs. So what is innovation? .

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Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

In fact, since 2000, more than 10 million Americans have filed personal bankruptcy due to their employers’ failed health insurance plan. Basically, employees purchase their own individual policies on the open market (a purchase frequently offset by government subsidies), and employers reimburse them. For many, it’s been a struggle.

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A Venture Capital History Perspective From Jack Tankersley

Feld Thoughts

Instead, the driver was the 1983 bull market. Put a willing and forgiving exit market following any investment period and you get spectacular returns. As dollars flowed into the industry, cooperation was replaced by competition, to the detriment of deal flow, due diligence, ability to add value and, of course, returns.

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The unimportance of product names

37signals.com

Established 1999 in Chicago. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e.

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Cornell Tech Company: Agronomic Technology Corp (Part 1), Guest Post by Deb Eichten

ithacaVC

For more than a decade Harold van Es, Cornell Professor and Chair of CALS Department of Crop and Soil Sciences, has lead a team of researchers and analytical software developers to create a modelling tool which would help address these issues. The resulting product adapt-N has become the initial offering of Agronomic Technology.