Remove 2000 Remove 2002 Remove Cost Remove Sales
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. What the big studies have shown. Promotion.

Marketing 121
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The wrong question: Is now the right time to start a company?

A Smart Bear: Startups and Marketing for Geeks

I started Smart Bear in a recession (2002) and it went great. It’s wise because costs are low (every vendor is thrilled to have new business) and if you can get people to buy when money is tight, you’ve really proved you have a desirable product. When the economy is good and the product fits the market, sales are easy.

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Cash control during these strange times

Berkonomics

And these are indeed strange times, especially if you haven’t lived through 2000-2002 and 2007-2008 recessions and difficulty in finding money from banks and investors. If the total annual potential is 100,000 units, the slower cycle to market just cost the company two thirds of a year in the product’s profits.

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Making Decisions in Context

Austin Startup

Of all your hires, if you have commissioned sales people, those will give you the most problems if they’re not all given an equal chance to make their quotas and achieve their personal earnings goals. Can you acquire them at a sustainable cost? You’ll just never create the sales momentum you need. Are the logistics manageable?

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. SALES & MARKETING. Jumpstart was one of Grahams first clients; it signed on shortly after he founded Arizona Bay, in 2000. Theres a huge opportunity cost in not taking equity," he says. And his vendors ended up with nothing when his company, OpenAuto.com , went out of business, in 2000.

Arizona 40
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

When Iridium was first conceived inside Motorola in 1987, worldwide cell phone coverage was sparse, calls were unreliable and per minute costs were expensive. Cell phone handsets were the size of a lunch box and cost thousand of dollars. Motorola Dynatac 8000x ~1987. But the nail in the coffin was price.