ConversionXL
FEBRUARY 27, 2019
Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Growth does require large-scale acquisition, but a product launch may not be the best time to do it. But cheap acquisition meant cheap leads.
Duct Tape Marketing
MARCH 17, 2023
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
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Seeing Both Sides
JULY 11, 2013
Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m
Occam's Razor
MAY 2, 2017
#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.
Duct Tape Marketing
OCTOBER 17, 2018
I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.
Pascal's View
AUGUST 21, 2011
The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers. It is intentional. And I agree with Mike Arrington that what is going on now is different.
Duct Tape Marketing
NOVEMBER 3, 2021
Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind.
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