2000 Acquisition Engineer Retention 
Steve Blank
MAY 6, 2015
Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. Microsoft Windows 3.0).
YoungUpstarts
DECEMBER 5, 2013
Engineers initially failed to understand the new possibilities of the new paradigm. Loyalty experts add social media to their programs in the same way that 19 th century engineers added combustion engines to their existing carriages. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Startup Magazine
JULY 4, 2017
Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee.
Duct Tape Marketing
OCTOBER 17, 2018
Are they doing search engine advertising? And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. You can tell without ever talking to someone, do they have a marketing automation program? Are they doing anything on social media.
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Customer acquisition efforts are pervasive in our industry. The whole world has it ass-backwards.
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Acquisition / Lifetime Value, etc. Then launch.
andrewchenblog.com
JANUARY 28, 2010
To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).
Expert insights. Personalized for you.
120 
Let's personalize your content