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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Also this is almost exclusively B2B unless it’s something “luxury.” Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful demand generation campaigns break down silos between marketing and sales. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback.

Product 110
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Scaling Sales: From Craft to Machine

Seeing Both Sides

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. Find a new sales rep with industry experience, a rolodex and a strong track record.

Sales 50
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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

The rise of the on-demand webinar has happened over the last ten years. 16:42] Are you an engineer or programmer yourself? [17:06] We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. Or you can watch it on demand. John Jantsch (03:09): Yeah. Two o'clock for me.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

First, your average human today is inundated with over 2000 outbound marketing interruptions per day. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media.

Asia 100
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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In 2000, Eric Baker and Jeff Fluhr founded StubHub , a secondary ticket exchange marketplace. The company was acquired by ebay in January 2007. As a result, productivity naturally improves.

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270+ Tools for Running a Business Online

mashable.com

ScheduleOnce – Scheduling engine to get everyone who needs to meet together at one time. Nuospace – On demand collaboration software that provides online document management, allows you to edit pages in your browser, and offers tools to engage your colleagues. Robyn – Easy online scheduling for service providers.