2000 B2C Design Product 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.
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ConversionXL
MAY 22, 2017
How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.
ConversionXL
MARCH 4, 2016
Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Create interest about your product/service. Help them decide if your product is right for them at this stage. Help them decide if your product is right for them at this stage. Landing page optimization, Lead nurturing.
Seeing Both Sides
JULY 11, 2013
In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.
Seeing Both Sides
AUGUST 16, 2012
Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked.
ConversionXL
APRIL 22, 2015
Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc.
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