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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo 100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time.

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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Most of their video content is behind-the-scenes footage of their people in their office environment. Their LinkedIn video content consists of staff members sharing their expertise, like in this “Create raving fans” video featuring various employees.

Marketing 109
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. Outbound prospecting. Attract relevant people. Image Source.

B2B 48
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

I mean there’s probably 2000 words on that page, but then links off to in a very logical way. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. It’s not just an internal link. John Jantsch: HubSpot is a great example.

SEO 60
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

My Story: The public coming out for my first company, BuildOnline, was in early 2000. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Don’t Believe the Hype – take your lesson from Public Enemy (video worth a 4 minute diversion ). Record it with video.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 83
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

The results were similar when he examined data for companies funded from 2000 to 2010, he says. Most Popular Video Feed. Consumer Services (B2C). Most Popular Video Feed. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010.