Up and Running

JUNE 28, 2012

Are you listening; really listening to the conversations going on about you and your products? In the 1990’s and early 2000’s it was “You got mail” as made famous by the AOL advertising stable. Real keyword and conversation searching brings your audience to you. It is pretty simple. So, what should you do?

Social Media 91

Social Media Government Metrics Database 91

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today.

Search 31

Search Technical Review SEO Small Business 31

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What was needed?

B2B 83

B2B Marketing B2C ChatGPT 83

Duct Tape Marketing

JULY 14, 2022

You can put in sales notification, but it's based on your conversion pixel, there is a counter, but you could choose live or accumulative, but it's real. Or you have two of those and now there's 2000 people and everyone's sending a chat. Build, manage, and measure campaigns —across all channels — faster and easier.

Technical Review 84

Technical Review Demand Cofounder Video 84

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

Government 223

Government Startup Cofounder Technical Support 223

Startup Lessons Learned

MAY 25, 2020

The stories he told me during our conversation, somber as they are, show the truth of that belief. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. Here's my conversation with Carl Liebert. He shared his reflections on why these approaches work. It's member-owned.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

Duct Tape Marketing

MARCH 17, 2022

Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. I mean, it's so many channels and avenues. Recently, they did one on onboarding, such a key thing when you wanna get going, keep and retain those clients.

Audio 83

Audio Networking Social Media Framework 83

Duct Tape Marketing

SEPTEMBER 14, 2017

We’re going to talk about some of the findings from what, I think, is a somewhat massive undertaking that takes the form of an eBook called The State of Engagement: Insights on Engagement from 2000 Global Consumers and Marketers. I gotta get an email out … I gotta put a cross[inaudible 00:09:58] campaign out the door.

Channel 45

Channel Retention Technical Review Software Review 45

Both Sides of the Table

FEBRUARY 3, 2011

If you have or are thinking about a business in the video space you’ll enjoy hearing from Gregg but even more broadly this is a great conversation for entrepreneurs, investors or industry analysts. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid.

Viral 303

Viral Investment Bankers Video Business Model 303

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I got out of the university in early 2000 and I never went on to a full-time job, so it’s always been an online business for me. The great thing about this strategy is you already have a conversion mechanism. I just added more advertising until I combined multiple channels of income and generated some good return that way.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

maplebutter.com

JANUARY 8, 2013

At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Duct Tape Marketing

AUGUST 18, 2014

My blog posts are typically between 1000-2000 words which is much longer than I used to write when I had written posts. There’s more anticipation and surprise and, as a result, more attention and conversation is produced. These posts are generally 2000+ words (and have gone as high as over 5000 words). Michael Port.

Marketing 51

Marketing Social Media North America Media 51

Steve Blank

JANUARY 4, 2012

From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads. The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses.

Silicon Valley 336

Silicon Valley Distribution Washington Channel 336