Remove 2000 Remove Differentiation Remove Metrics Remove Sales
article thumbnail

Working Capital vs. Cash Flow: The Differences and How to Better Manage Them

Up and Running

It’s clear that understanding the financial health of your company will help you make more informed decisions, and that includes differentiating between working capital and cash flow. . Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics.

article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled β€œ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. I loved what I did (sales) but I didn’t love doing it for somebody else. 10- Address financial and operating metrics. I actually started two businesses for similar reasons. Photo Credit: Dave Robinson.

article thumbnail

How to Run Marketing Experiments The Right Way

ConversionXL

Know the difference between leading and lagging metrics. Better examples of a falsifiable hypothesis might be: I believe my shoe business is losing money because our sneakers are priced too high and by reducing the cost we will increase sales by at least 50%. What leading indicators are the clearest predictors of these success metrics?

Marketing 133
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. image source. image source.

Retention 115
article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. image source. image source.

Retention 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. image source. image source.

Retention 105