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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo In fact, discussions of price in particular was the key to invalidating one business idea and then validating WP Engine , which now (2014) employs 200 people.

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10 College Business Incubators We’re Most Excited About

YoungUpstarts

Boasting resources for life sciences, bio-tech, medical devices, photonics, clean energy, and engineering, BU can help to incubate businesses in just about any physical technology. Engineering Translational Technology Center. At Boston University, there’s an incredible array on business incubation opportunities.

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Twitter Link Roundup #52 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 2000 Absolutely Free Textures – [link]. Search Engine Marketing Secrets From a Former Bra Specialist – [link].

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Growth Hacks To Take Your Content Marketing To The Next Level

YoungUpstarts

One of the ways to do that is by making the content go “viral”. This theory was developed by Jonah Beger and he pointed out six components of viral marketing: Social Currency. In such a case, a reverse engineering process can be tried. So how do you grab the attention of your viewers and compel them to share your content?

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New Rules for the New Internet Bubble

Steve Blank

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. August 1995 – March 2000: The Dot.Com Bubble. The payoff: in this bubble, a startup can actively “engineer for an acquisition.”

Internet 334
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. Unless you have the most viral, sticky product ever,” Woodhead noted, “there’s a bit of ‘coming over the hill’ with analytics, and you hope for a soft landing.

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BlogFrog – From Blogs To Communities

YoungUpstarts

So even as he worked full-time as an aerospace engineer, he’d work on BlogFrog. With the dotcom bubble burst in 2000, risk-averse investors wanted to invest in more than just a business plan – they wanted to see real customers and real revenue before they stumped up the money. The BlogFrog concept was born.

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