2001 Cost Customer Lean 
Steve Blank
SEPTEMBER 5, 2018
Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.
ConversionXL
MARCH 19, 2020
Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. Greater discipline during boom times offered more flexibility during lean years. A focus on cost cutting—every decision is viewed through a loss-minimization lens. Promotion.
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Up and Running
APRIL 1, 2021
Whether it’s a disappointing setback, the lean, barely-profitable weeks that plague any fledgling business, or a simple oversight. At times, you’ll even have to go through painful cost-cutting exercises. Amazon, the world’s largest online retailer, didn’t turn a profit until 2001, seven years after it was founded.
Both Sides of the Table
NOVEMBER 29, 2010
.&# I took it to mean, “making decisions with small amounts of money (pennies) that end up making bad sense for affecting larger amounts of money (pounds, as in Great British Pounds).&# I thought of it as people who cut corners on small costs but paid dearly in terms of lost productivity on expensive staff.
Both Sides of the Table
JUNE 22, 2011
An obvious example is Google who may have gotten less market attention if there would have been 8 well-financed competitors during the 2001-2005 timeframe. When your competition does irrational things to grow fueled by low-cost capital it makes it harder for you to compete by playing by the conventional rules.
Steve Blank
MARCH 18, 2011
Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. They taught you about customers, markets and profits. 2001 – 2010: Back to Basics: The Lean Startup. Rules For the New Bubble: 2011 -2014.
crowdSPRING Blog
JUNE 18, 2013
When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? Smart companies surprise their customers when customers least expect surprises. Some customers respond with a thank-you note or a question.
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