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Ecommerce: How to Survive its Troughs

ReadWriteStart

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. This new shift impacted as much as a 4% improvement in total sales of brands that had made the shift. But your brand’s name is nowhere to be seen. The Rise of Ecommerce. million annual customers.

eCommerce 152
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Bain offers a rubric based on your current market position and financial strength: ( Image source ). Premium-brand market leaders [.]

Marketing 121
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had previously raised VC in 1999, 2000, 2001 and 2005. And then I was mortified – Valleywag figured out which firm had treated me the worst and published their names.

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Want to Know How VC’s Calculate Valuation Differently from Founders?

Both Sides of the Table

Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. I told them that True Ventures had stuck to their brand name and submitted a totally clean term sheet. It was accept the terms or go into bankruptcy so we took the money. No gotchas.

Valuation 405
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” Finally, in December 2001, came the big reveal: Ginger was the Segway. . For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. That was all most people knew.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” Finally, in December 2001, came the big reveal: Ginger was the Segway. . For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. That was all most people knew.

Customer 101
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Nonprofit CEO Providing PPEs For Essential Workers

Hearpreneur

Founded in 2001, VisionSpring’s mission has always been to provide eyewear to the 2.5 Now, the company and its CEO Ella Gudwin are taking that a step further—offering their resources and capabilities to assist in the manufacturing and distribution of PPE for essential workers on the front lines of the COVID-19 effort.

Jordan 77