37signals.com
DECEMBER 5, 2011
The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e. Apr 27 2010. Ty Fujimura.
YoungUpstarts
MAY 14, 2014
Remember, your company’s stated values and policies aren’t worth much if they don’t match up with your individual employees’ attitudes, priorities, and behaviors. These are the people who screw up meetings, upset customers and suppliers, and give your company a bad name because they’re consistently tardy. The chronic latecomer.
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Both Sides of the Table
JULY 22, 2010
Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. I told them that True Ventures had stuck to their brand name and submitted a totally clean term sheet. So they agreed to match True’s term sheet. No gotchas.
YoungUpstarts
NOVEMBER 30, 2017
With a document management system, you can search by names (files folders or drawers), profiles all within the OCR engine. Pretend you’re an enrolled agent (EA) and one of your clients’ last name is Smith. Say for some reason you forget his name, but you remember the street he lives on, which is Briarwood.
ConversionXL
MARCH 19, 2020
“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” Decentralization, Sadun argues, is key: “What decentralization does is match decisions with expertise.”
K9 Ventures
SEPTEMBER 8, 2015
In late 2000, early 2001 I started my second company to test whether I can build a successful company again. MK : I chose the name K9 for two reasons. We want founders to do their homework, and self-select whether or not K9 would be a good match for them. MK : I attended Carnegie Mellon for my undergraduate and masters.
ConversionXL
JANUARY 8, 2021
In general, the mind accepts only that which matches prior knowledge or experience. Published in early 2001, Positioning remains as relevant and actionable now as it was then. From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts.
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