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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” ” The Neuromarketing Science and Business Association has published a code of ethics to act as guardrails for those values. Other codes in the business world have similar principles: informed consent, confidentiality, privacy, etc.

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How to Build Robust User Personas in Under a Month

ConversionXL

Customer personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. This post contains video, click to play]. Instead, they wanted conversation starters.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. MySpace was: scantily dressed, teenaged, middle-America, design chaos and on ad steroids.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. Is it a case of just design it, code it, build it, deploy it, trademark it, copywright it and then go for funding? .

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How to Build Robust User Personas in Under a Month

ConversionXL

User personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. They launched to much applause, but a few trends wore down their appeal with time.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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21 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My father and I started the business back in 2002 with the following dream: “our mission is to support USA families and jobs by producing high-quality clothing, in the USA, at an affordable price. Post-Hurricane Andrew and I saw the need for more safe rooms so designed built the safe dome a backyard shed that can save your life.