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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” The research can help companies build appealing shopping environments, plan sales processes, and develop marketing materials.

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The Most Challenging Part of Becoming a Freelance Developer.

Software By Rob

A few weeks ago a Micropreneur Academy member asked about getting started as a freelance developer since freelance development can be more conducive to getting started as a Micropreneur. In addition, freelance development requires a lot more mental energy than being a salaried employee. Not a bad deal.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Twitter seems to have become a bit allergic to third-party developers (or maybe vice-versa).

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. Is it a case of just design it, code it, build it, deploy it, trademark it, copywright it and then go for funding? .

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How to Build Robust User Personas in Under a Month

ConversionXL

This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams. Not everyone believes user personas to be valuable.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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How to Build Robust User Personas in Under a Month

ConversionXL

This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams. Not everyone believes user personas to be valuable.