Remove 2002 Remove Analytics Remove Metrics Remove Sales
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What the big studies have shown.

Marketing 121
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7 Good Entrepreneurial Habits That Turn Bad

Startup Professionals Musings

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. For starters, the business metrics are quite compelling. The company has clearly “struck a chord” with consumers.

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Survival of the Fittest Variation: Evolutionary Algorithms in Optimization

ConversionXL

It shows the increase in frequency over time of genotype A, which has a 1% greater relative fitness than the genotype B: It’s important to note that the genes that make up the algorithms, and the fitness metric are created by the practitioner. Rather, they have discrete goals and ingredients. And, spoiler alert, it actually does.

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The Future of Startups 2013-2017

Scalable Startup

So GoodData is an actual easy-to-use analytics package. It was very educational for a lot of us to go through the dot-com crash, because you remember, in 2002, like there were a number of universal truths asserted in 2002; the Internet didn’t matter, consumer Internet business was dead. Alexia Tsotsis: GoodData.

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How to Build Robust User Personas in Under a Month

ConversionXL

running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this.

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Website Redesign for Higher Conversions? Tread Lightly

ConversionXL

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. Furthermore, its online sales plunged by 8.1% Year-on-year, same-store sales tanked, and they have been negative for eight quarters now. Remember Digg.com?