2002 Metrics Revenue Sales 
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What the big studies have shown.
Board Effect
OCTOBER 5, 2020
To preserve the integrity of nonprofits, the IRS set new rules for nonprofit executive compensation in 2002. In general, nonprofit executive committees should focus more on social outcomes related to the mission over financial metrics. Nonprofits usually depend on a few different sources of revenue to keep them going.
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abovethecrowd.com
OCTOBER 17, 2013
A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. For starters, the business metrics are quite compelling. The company has clearly “struck a chord” with consumers.
Cracking the Code
DECEMBER 11, 2015
When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies.
ConversionXL
DECEMBER 4, 2014
If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. This happens to big sites too.
ConversionXL
SEPTEMBER 5, 2019
running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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