Remove 2003 Remove Audience Remove Naming Remove Sales
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. Does your brand resonate with your intended audience? What is branding? The basics.

Marketing 162
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete.

B2B 133
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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Resumes are noisy: The name at the top may suggest gender and ethnicity. The “mere exposure” effect helps explain why we continue to push similar songs to the top of the Billboard charts and why high-level brand awareness can ultimately lead to a sale. invasion of Iraq in 2003 as a classic example.) – Daniel Kahneman.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. It was 2003. All manual operations.

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Website Redesign for Higher Conversions? Tread Lightly

ConversionXL

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. Furthermore, its online sales plunged by 8.1% Year-on-year, same-store sales tanked, and they have been negative for eight quarters now. Yet they spent less.

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Your Users Are Frustrated – Here’s a Way to Fix That and Make More Money

ConversionXL

A 2003 study put the effectiveness of both expert evaluation and usability testing methods under the microscope. Loading speed is a critical factor for UX and for conversions: every additional 100 milliseconds of loading time can reduce sales by 1%. The user in the video was trying to click on the bolded feature names.

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A Guide To Motivation, Happiness, Success And Resilience

YoungUpstarts

by Gavin Aubrey, founding Director of Think… Training & Development Ltd and author of “ A Guide to Motivation, Happiness, Success & Resilience “ Hello, my name is Gavin. Four years later, I was National Sales Manager of an insurance company managing around 70 staff and after that, my career went from strength to strength.