Remove 2003 Remove Differentiation Remove Marketing Remove Sales
article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

It takes only a few minutes to create a new webpage that targets a subset of your market, even if that market is outside of your wheelhouse. Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant.

article thumbnail

30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

The sales helped them raise $30K and the attention of a startup incubator, which offered them training and another $20K in funding. The company didn’t turn a profit until 2003, but by 2005 business was booming – Netflix was shipping out a million DVDs daily. 4- Netflix. Photo Credit: Jen Wan. 8- Failing at my own business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop Your Fund Raising Strategy

Both Sides of the Table

I’ve raised in boom markets and when everybody thought the Internet was a fraud. I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Fund raising (as is much of life) is a sale – pure and simple. Three rules in sales: Why buy anything? Create scarcity.

Developer 366
article thumbnail

Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

In 2003, Matthew Kinsman was traveling around the world and found himself in Hong Kong. He needed a job, but breaking into the job market was tough. “I I had a lot of requests for freelance work,” Kinsman says, “so I decided to set up a branding and marketing business in Hong Kong.”. Getting started with branding.

Agile 60
article thumbnail

The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. To differentiate themselves in the marketplace, Quigo made the pivotal move of going to publishers and saying explicitly “you’re working with Adsense. The secret to the software sales process.

Semantic 302
article thumbnail

Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. It helps with sales cycles because customers know that they can switch away if they so choose. Marketing materials.

article thumbnail

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

Four years later, in May of 2003, they launched Taobao Marketplace, Alibaba’s answer to eBay. In its most recent quarter, the company processed the exchange of $923 million of sales, which equates to a $3.6B In 2017, the company reported sales of over $500 million. annual GMV.