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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills. Managers and employees encounter false expertise in three ways: Promotions. invasion of Iraq in 2003 as a classic example.) We overestimate our knowledge.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Create movement-first content to build credibility.

B2B 133
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Contact Management: The Beginning. launched a contact management software. All manual operations. It was 2003.

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PC For Rent – How To Make Money Searching For Extraterrestrial Intelligence

YoungUpstarts

A method of solving time-consuming computing tasks by utilizing multiple computers usually united into a parallel computing system is commonly referred to as grid computing or distributed computing. This last project was created in 2005 and it has managed to discover more than 50 pulsar and about 20 previously unknown gamma-ray pulsars.

Search 179
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Can You Trust Any vc's Under 40?

Steve Blank

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.

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Invest in Israel Newsletter March 2010 Edition

VC Cafe

Since 2003 the global market for children’s nutrition and infant formula products has nearly doubled reaching about $23 billion in 2009. Amdocs is an Israeli founded provider of software and services for billing, customer relationship management (CRM) and operations support systems (OSS). and was founded in 1998.

OTC 68
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109