How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills. Managers and employees encounter false expertise in three ways: Promotions. invasion of Iraq in 2003 as a classic example.) We overestimate our knowledge.
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