2004 Advertising Customer Product 
ReadWriteStart
NOVEMBER 12, 2022
Investors can also be skittish, and winning new customers is not easy. However, a crisis can also be a golden opportunity to launch a new product or service, as long as the startup at the origin applies specific methods. As a startup, you probably don’t have much money to spend on marketing or product development.
Steve Blank
SEPTEMBER 5, 2018
Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.
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Duct Tape Marketing
JUNE 16, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Now that’s a happy customer!
Agile VC
APRIL 17, 2011
Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. Founding Date: 2004. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Kayak Software Corporation. 2010 Net Income: $8 million.
YoungUpstarts
DECEMBER 5, 2013
I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries. Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you want loyalty, get a dog.”
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We know that Twitter is leading to customer service opportunities for businesses but the opposite is also true.
Up and Running
APRIL 18, 2014
With my third business, I didn’t even try to be original—I purchased a custom framing franchise and piggybacked to success on someone else’s name. Only start a business if you are deeply passionate about solving the underlying problem for your customers. My next venture didn’t fare much better. Write it down on a napkin. Rob’s advice.
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