YoungUpstarts

APRIL 26, 2017

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. This is especially true if you are gunning for fast growth.

B2B 179

B2B Sales Thailand Malaysia 179

Both Sides of the Table

SEPTEMBER 19, 2013

Another one of his big themes has been B2B crowd-sourcing and he had a company in mind already even before he joined – Deliv. It is differentiated from the service of picking up passengers and transporting them in that drivers have to have more specialization in picking up packages and driving them to consumers.

B2B 331

B2B eCommerce B2C Differentiation 331

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Version One Ventures

SEPTEMBER 17, 2013

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Do they inspire behaviors that will help you differentiate? Storytelling is personal.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Differentiate the messaging between your brand and personal profiles. . Image source.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

NOVEMBER 2, 2017

They’re relatively inexpensive, and buyers tend to differentiate cases by style rather than functionality. He has 25+ years of international B2B and B2C marketing experience. These metrics don’t mean you should advertise on desktop rather than mobile. They’re an invitation to benchmark your goods and product categories.

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. As noted before, B2B brands often serve advanced technical practitioners and C-Suite decision-makers.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ). Conclusion.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

SEPTEMBER 16, 2020

Copy testing, in other words, won’t help you differentiate —it will help you know if you’re conveying that differentiation effectively, in a brand spot or on a long-form sales page. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. And most copy tests don’t reward you for that.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ). Conclusion.

Customer 101

Customer Differentiation West Virginia Campaign 101

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. Whether it’s B2B or B2C, tech or retail, the right PR approach can make a significant difference in how your business is perceived.

PR 110

PR Public Relations Reputation B2C 110

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

B2C 145

B2C Marketing Stealth 145

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024. And then basically. Like, yeah.

Channel 66

Channel Acquisition Framework B2B 66

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 76

Marketing Differentiation B2C PR 76

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Through differentiated sourcing, companies can better hedge their risks in the event that the Chinese economy implodes. Rising consumer demand in China itself has also led its own manufacturers to favour selling domestically.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

Version One Ventures

JULY 19, 2018

However, over the past few years, we’ve seen new marketplaces succeed by differentiating through a new shopping experience (i.e. mobile) and/or new or differentiated supply. B2B marketplaces. We’ve been pitched the promise that “we’re going to replace the broker” by B2B marketplace builders many times.

Disintermediation 110

Disintermediation B2B Differentiation Aggregator 110

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.”

Analytics 161

Analytics Acquisition Channel B2C 161

Hearpreneur

FEBRUARY 4, 2016

I’ve founded, led, or invested in a variety of tech and social impact ventures, including co-founding the global B2B software company, webMethods in my basement, where it grew to a global company with 1,100 people and $200m in revenue and was sold to SoftwareAG for $540M.

XML 48

XML Entrepreneur B2B Differentiation 48

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand.

Social Media 100

Social Media Marketing SEO B2B 100

View from Seed

JULY 19, 2019

And additionally, my partners and I use other, more differentiated, lenses like asking if a startup has an “ unfair distribution advantage.” All early stage venture firms essentially look at some weighting of team, market, product, and traction. In the past, we’ve created and published a flowchart on how we think through these factors.

Boston 149

Boston B2B Early Stage Portfolio 149

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If a customer is visiting your website to achieve a purpose like this, it’s more likely that they’ll turn to your site for the purchase too. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

JULY 14, 2022

However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. And the people that understand that will be able to use that as a differentiator in their business. So there's a bit of a disconnect, right.

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

DECEMBER 16, 2020

Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Stop chasing trendy tactics and build a real differentiation strategy. B2B: Content Strategy for Lead Generation ” from our Content Strategy course. Google BigQuery ML can make it far easier and more useful. Learn how.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. The landing page aggressively differentiates the brand from its competitors. The hero section effectively places CTA buttons at the top right and bottom left corners, two areas where eye-tracking studies have shown most gazes gravitate to when they first look at a landing page.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

FEBRUARY 2, 2023

And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right. He's gone all in on this community. This is where he is getting his revenue. So it's very inspirational.

Community 84

Community Marketing Audience Networking 84

YoungUpstarts

APRIL 30, 2019

You’ll need to include key differentiators, or how you’re the best option and present enough facts to make them want to read the business proposal. List a few key differentiators and highlight what you think are the most important ones. It can be said that a cover letter can make or break a business plan proposal.

Differentiation 147

Differentiation B2B Framework Hiring 147

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69