Remove 2004 Remove Campaign Remove Conversion Remove Revenue
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. And yet, revenue went up by 45% YoY. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. In 2002, Elon Musk created Space X. The solution: build a brand.

Marketing 109
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2004 to $6.5 Blog eCommerce Resources User Experience & Conversion Centered Design Customer Experience User Experience'

Retention 115
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 1) Revenue per visitor.

Metrics 121
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More conversions? Each marketing campaign should have one specific message based on a single idea. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. What do you want your tactic to achieve? Better qualified leads ?

Demand 115
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Podcast Strategy: A Roadmap for Businesses

ConversionXL

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Boost posts on platforms like Facebook and consider testing a targeted ad campaign to grow your subscriber base via Google Ads. Advertising and sponsorship revenue can cover costs, if not create a livable wage.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. So this is the past.

PPC 123
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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

If you have or are thinking about a business in the video space you’ll enjoy hearing from Gregg but even more broadly this is a great conversation for entrepreneurs, investors or industry analysts. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid.

Viral 303