Duct Tape Marketing

JUNE 16, 2011

My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises. Sure, asking them for a few referrals is a great way to let them help, but I’ve found that there a few things you can do to really give your champion customers a voice and let them shine in the process.

Customer 66

Customer Video Social Media Software Review 66

Steve Blank

SEPTEMBER 14, 2009

To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.

Silicon Valley 223

Silicon Valley IPO Technical Review Venture Capital 223

Startup Lessons Learned

SEPTEMBER 14, 2008

Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

A Crowded Space

OCTOBER 3, 2018

I remember when I made that first flight out to San Francisco from Boston to meet the team in 2004, the company was down to its last $20K in the bank. The correct answer is to closely manage the overall network – promote the good people and kick out the bad people. What’s important is to correct them quickly.

San Francisco 60

San Francisco Bangladesh Ukraine Philippines 60

Agile VC

MAY 26, 2011

Google is still a private company (their IPO was Aug 2004). Online social networking is a concept still being evangelized even in Silicon Valley… Friendster is in private beta (wasn’t until Oct 2003 they received Google acquisition offer which they turned down for Kleiner/Benchmark round).

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Feld Thoughts

JULY 8, 2013

Our findings went into a book that we published in 2004 called The Visible Ops Handbook , which described how these organizations made their “good to great” transformation. Enter the Developers. Development must focus on getting the features done, so the corners that get cut are all the non-functional requirements (e.g.,

Phoenix 175

Phoenix Software Review Technical Review Cofounder 175

Duct Tape Marketing

JUNE 24, 2011

In order to charge more and get what you’re worth you’ve got to take some time and get very serious about measuring one thing – value or results that a customer receives. Here’s how to do that Create a process that requires you to meet with every customer for something I call a “results review.” The Complete Small Busine.

Small Business 68

Small Business Marketing Software Review Social Media 68

YoungUpstarts

APRIL 2, 2018

8 years later, it is clear that the prediction of the influential publication has, to some extent, come true: it is hard to imagine modern life in developed or developing countries without collaborative consumption. In 2010, the Time magazine listed the sharing economy among the 10 ideas that would change the world.

Search 179

Search Aggregator Distribution Framework 179

Duct Tape Marketing

JUNE 7, 2011

The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer. In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you. In my opinion, developing and executing an effective ma.

Small Business 61

Small Business Marketing Social Media Software Review 61

Hearpreneur

SEPTEMBER 9, 2022

The project was a little unexpected – creating customer cereal boxes called Obama-Os and Cap’n McCains, timely for the 2008 elections. And it’s a definite win-win for the customers and the manufacturer. Since then, Adidas has developed into a world whole recognized for its premium athletic attire.

Entrepreneur 97

Entrepreneur Bankruptcy Southern California South Africa 97

Duct Tape Marketing

JUNE 10, 2011

Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. Internal customer – How often do you take the internal temperature? It may be one of the most important reflections of the service your customers receive.

Small Business 59

Small Business Marketing Software Review Social Media 59

Duct Tape Marketing

MAY 16, 2011

Here’s an example: let’s say one of your business goals for the year is to increase renewal business from existing customers by 15%. To develop your marketing strategy, think about the marketing efforts it would take to get more customers to renew. In my opinion, developing and executing an effective ma.

Marketing 54

Marketing Social Media Software Review Small Business 54

Duct Tape Marketing

MAY 18, 2011

Rae Hoffman-Dolan Rae is the Principal of Sugarrae SEO Consulting and does various types of Internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link development road maps and tons of other little nooks and crannies of this business. In my opinion, developing and executing an effective ma.

Web 48

Web Software Review Cofounder Small Business 48

Both Sides of the Table

NOVEMBER 29, 2010

I learned everything I know about startups in these lean years: 2001-2004. Our company developed a cost-conscious mentality. If you’re business has complicated accounting (like many ad network businesses) and if you’re raised enough money to warrant it – a great VP Finance is worth his/her weight in gold.

Warrant 333

Warrant Germany France Cost 333

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking. The Past (1985-2002).

Social Network 318

Social Network Networking Internet Technical Review 318

Duct Tape Marketing

JUNE 13, 2011

If you intend to thrill every customer, you will attract and retain. Related Posts: Follow-up Is the Momentum Building Power Tool What To Do When a Prospect Says Yes The Most Expensive Way to Grow a Business Who don’t you want as a customer? Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 72

Small Business Customer Marketing New York 72

YoungUpstarts

SEPTEMBER 22, 2016

As technology advances, customers are becoming less tolerant of downtime. Businesses should perform a business impact analysis (BIA) to develop a clear picture of which processes are necessary to its functions and how a disruption of these processes would affect the overall organization both operationally and financially.

Reputation 100

Reputation Security Operations Cloud 100

reidhoffman.org

NOVEMBER 12, 2013

What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. This gave me an idea: I could help many more entrepreneurs by making the deck available not just to the Greylock network of entrepreneurs, but to everyone. the evolution of LinkedIn as a company.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Reid Hoffman

MARCH 19, 2019

But in today’s world, speed-to-scale entrepreneurship is what we need to improve society, transform industries, and create massive value for customers, employees, and investors. Customers value and benefit from the convenience, price, and selection of Amazon, which is why the company is, by a wide margin, America’s largest bookseller.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

abovethecrowd.com

DECEMBER 18, 2017

While other industries often speak of being “customer centric” or “putting the customer first,” the U.S. healthcare system rarely thinks of the patient as a customer. healthcare market is the least customer centric of any customer service industry. One could go even farther, and suggest that the U.S.

Customer 59

Customer Technical Review Venture Capital Software Review 59

Entrepreneurs-Journey.com by Yaro Starak

JUNE 7, 2011

There will come a point, sooner rather then later, when the needs of your customer will change, and unless you are helping educate them on their changing needs, you are likely to be left behind. However, the profits and loyalty you develop by being at the forefront of your industry are unparalleled.

Internet 77

Internet Technical Review Networking Search 77

Steve Blank

APRIL 15, 2016

Magdalena : What we missed was capital … We spent three years on developing and actually even structuring deals to buy Internet access companies out of Stanford and out of MIT, and no venture capitalist would give us a penny. In 2004, he launched Folio Fine Wine Partners with his wife Isabel and their children, Rob, Jr.

Silicon Valley 139

Silicon Valley California Entrepreneur Cofounder 139

500hats.com

AUGUST 2, 2012

Meanwhile, Micro VC has focused on sweeping changes in technology and consumer internet adoption that have enabled dramatically reduced capital requirements for building new software companies, as well as accelerated access to customers via search, social, and mobile platforms.

Silicon Valley 74

Silicon Valley Early Stage Venture Capital Valuation 74

Steve Blank

APRIL 15, 2016

Magdalena : What we missed was capital … We spent three years on developing and actually even structuring deals to buy Internet access companies out of Stanford and out of MIT, and no venture capitalist would give us a penny. In 2004, he launched Folio Fine Wine Partners with his wife Isabel and their children, Rob, Jr.

Silicon Valley 120

Silicon Valley California Entrepreneur Cofounder 120

YoungUpstarts

NOVEMBER 13, 2012

They had a phenomenal obsession with customer service and offered free shipping and returns. Not surprisingly, they developed a loyal following and grew rapidly. Google reportedly turned down buyout offers from Microsoft shortly before the 2004 IPO. Unique social networking product. Highly profitable. . Unprofitable.

IPO 162

IPO Exit Strategy San Francisco Startup 162

Duct Tape Marketing

APRIL 26, 2011

In an effort to help a confused individual that requested our help via email (understand this was not a customer, just a weary traveler) we asked a couple clarifying questions to try to understand how we could help. In my opinion, developing and executing an effective ma. The Complete Small Busine.

Social Media 63

Social Media RSS Engineer Public Relations 63

Duct Tape Marketing

JUNE 27, 2011

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer. In other words our ideal customers are often people we simply like and understand. Does this have some truth for you?

Social Media 71

Social Media RSS Engineer Public Relations 71

ConversionXL

JULY 29, 2015

But indirect reciprocity plays a powerful role in online communities, such as open-source development. In this article on stock photos , I described a study illustrating that power: “ Bateson, Nettle, & Roberts (2006) provided customers with an unsupervised ‘honesty box’ to pay for their lunch. How can you apply this tactic?

Campaign 48

Campaign Reputation Metrics Naming 48

Duct Tape Marketing

JUNE 14, 2011

You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook. In my opinion, developing and executing an effective ma. The Complete Small Busine.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

JUNE 20, 2011

The fact is most businesses offer or honor an implied guarantee – if a customer feels they didn’t get what was promised we often resolve this by offering a refund. I believe any businesses can explore ways to promote their best customers into some form of exclusive membership offering.

Social Media 69

Social Media SEO Programming Engineer 69

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? In my opinion, developing and executing an effective ma.

Marketing 70

Marketing RSS Social Media Lead Generation 70

Duct Tape Marketing

JUNE 17, 2011

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. Related Posts: Are Small Private Social Networks the Next Layer? 5 Practical Tips for Gett. :

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

MAY 19, 2011

Keith Ferrazzi Keith Ferrazzi is the author of Never Eat Alone and the founder of the Relationship Masters Academy, an online training program for networking that offers the structure and support to put Keith’s bestselling books into action in your life for unparalleled career success and satisfaction. Go here to learn more !

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

APRIL 26, 2011

I’ve done some work with eBay and Etsy sellers and those businesses are great examples of how a company can either struggle or thrive based on how well they see purchases as customers rather than transactions. In my opinion, developing and executing an effective ma. The Complete Small Busine.

Social Media 77

Social Media RSS Engineer Public Relations 77

Duct Tape Marketing

JUNE 8, 2011

This process includes adding immediate customer feedback to the development road map. iTunes link – Cost is $2.99) or Related Posts: Shifting to the Third Screen Has Social Media Changed Customer Service? In my opinion, developing and executing an effective ma. Note: There have been some updates since I published th.

RSS 56

RSS Social Media Engineer Public Relations 56

Duct Tape Marketing

AUGUST 2, 2017

The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the customer jounry. She is a marketer and founder of RadiantLA , a training and development company helping business professionals use online marketing strategically. It’s pretty convenient!

Social Media 39

Social Media Media Channel Leadership 39

Duct Tape Marketing

JULY 5, 2011

This can be said of the individual elements of any business – the products, the services, the people, the customers, the culture, the story, the brand – but it is the collective attainment of commitment that is the ultimate marker of success. In my opinion, developing and executing an effective ma. The Complete Small Busine.

Small Business 62

Small Business Marketing Social Media RSS 62