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Keeping it Real: The Struggle for Objectivity in Tech Reviews

VC Cafe

Marques Brownlee (MKBHD) is a creator, professional reviewer and bonafide influencer with millions of followers across social media channels (18.5M Or Alex Finn : “MKBHD bankrupted a company in 41 seconds,” referring to the opening of his video. Marques stayed true to his real customer – his own audience.

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Managing Social Media With Fetch Plus

YoungUpstarts

One of the companies that will feature at the upcoming web and mobile technology startup conference Echelon 2011 is Fetch Plus , a social media and mobile application development company. This then enables companies to rapidly roll out a widespread and pervasive social media footprint through its product.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Around 77.5% of all shares happen organically (e.g.,

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335
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6 Must-Have Features When You’re Launching A New E-Commerce Website

YoungUpstarts

Shoppers aren’t content with seeing a single photo of a product, they want a full showreel of high-resolution images and videos that display a product in various environments. Ensure your new e-commerce platform has the functionality to allow customers to leave informative reviews and share them with family and friends via social media.

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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing.

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises. Sure, asking them for a few referrals is a great way to let them help, but I’ve found that there a few things you can do to really give your champion customers a voice and let them shine in the process.