Duct Tape Marketing

FEBRUARY 23, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. I actually started mine in, in 2005. It could be, yes.

CPA 93

CPA Technical Review Hosting Audio 93

Duct Tape Marketing

OCTOBER 26, 2023

Obviously over the years since this was a tool that was acquired by Google in 2005 already, the use case kind of evolved because people come to your website not only via your browser but maybe also via mobile devices and maybe have different experiences than what a website actually meant in 2005.

Analytics 78

Analytics Software Review Channel Europe 78

crowdSPRING Blog

JANUARY 5, 2012

Radio Still Good Advertising Option for Small Business – [link]. Good suggestions on handling customer service questions and issues – [link]. Mark Cuban on Why You Should Never Listen to Your Customers – [link]. Good suggestions on handling customer service questions and issues – [link].

Social Media 92

Social Media Small Business Design Media 92

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Our centralization is their achilles heel.

Startup 150

Startup Seed Money DC Software Review 150

Austin Startup

AUGUST 24, 2019

At Coremetrics, I had to use mainframes and dumb terminals, clients and servers, the credit card industry, and any other analogy we could think of when explaining our idea to prospective investors, customers, and partners. Our customers would rave about us on stage. We could be very consultative with our customers?—?teaching

Software Review 48

Software Review Cofounder eCommerce Austin 48

Duct Tape Marketing

DECEMBER 28, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. Really, really eye-opening.

Audio 50

Audio CPA Technical Review Hosting 50

Duct Tape Marketing

JUNE 10, 2011

Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. Internal customer – How often do you take the internal temperature? It may be one of the most important reflections of the service your customers receive.

Small Business 59

Small Business Marketing Software Review Social Media 59

Duct Tape Marketing

AUGUST 8, 2019

The Marketing Hourglass is a unique approach to the customer journey map that takes a potential customer through the sales funnel of know, like, trust, try, buy, repeat, and refer. This is the backbone of the Duct Tape Marketing system that you will learn as part of the consultant certification process.

San Diego 54

San Diego Marketing SEO Social Media 54

YoungUpstarts

SEPTEMBER 10, 2014

Whether you use PR, advertisements or social media, it is important for your new business to make a memorable splash in your market. In any copycat situation, your best customers are also your best defenders. Build Your Brand…Fast. With great ideas, it is a race to bring the product to market.

Intellectual Property 180

Intellectual Property Startup Social Media PR 180

Altgate

SEPTEMBER 16, 2010

It’s a dating website that is free for users and makes money from advertising. The servers are in the cloud, his advertising sales is with Google, etc. Customer Support. However strong the temptation to outsource customer support may be, don’t do it. Advertising. Sure Payroll is a good service.

Software Review 65

Software Review Offshore Startup Boston 65

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. The beauty of online advertising, unlike various other forms of advertising such as TV or radio, is that it is nearly completely trackable. Either way, mobile still attributed to that sale.

Channel 37

Channel Sales Advertising Mobile 37

www.inc.com

JULY 9, 2010

That was the thought behind Meebos decision to offer a $5,000 reward to anyone who referred qualified potential employees to the company that launched in 2005. Even if you dont have a huge network of people to advertise your meetups with, you can always try becoming an official Meetup group to get the word out. 500|5000 The 2010 Inc.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Duct Tape Marketing

JUNE 13, 2011

Far too often marketers spend all of their attention on the chase and the sale and not enough on the retain and remarkable experience. It’s certainly a big topic, but I love that attract and retain are used in the same setting because they are certainly linked arm in arm in a business that wants to build any kind of marketing momentum.

Small Business 72

Small Business Customer Marketing New York 72

YoungUpstarts

NOVEMBER 7, 2012

No matter who occupies the White House, entrepreneurial small business owners will have to rely on who we’ve always relied on to be successful: ourselves, our employees, and our customers. We started the Barefoot Wine brand in our laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005.

Small Business 210

Small Business Retention Government Distribution 210

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 27, 2010

Here’s why I use it… Affiliate Link Management Made Easy Way back in 2005 I wrote a review of a product by Perry Marshall that I promoted using an affiliate link. Using your own custom link bypasses this problem. What am I talking about? It’s called Ninja Affiliate Plugin by Max Blog Press. Simpler ways.

Affiliate 81

Affiliate Software Review Marketing HTML 81

YoungUpstarts

FEBRUARY 9, 2017

These plans include not only sales and promotional videos, but those ever important keep-in-touch videos that nurture trust and deepen relationships. Video marketing is not like PPC advertising where you can start and stop on a whim. Are you hunting for new customers for your business? Create Long-Term Video Marketing Strategy.

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Video Distribution Analytics Audience 100

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? I was actually building like ASP custom shopping carts, all this crazy stuff that I don’t even know how to do now. That’s what differentiates us from just advertising. Back to Podcast. Transcript. Simple test.

Audio 57

Audio Boston Video HTML 57

YoungUpstarts

OCTOBER 19, 2012

You know you’ve got a winning idea and you’re certain customers will love it. But look at it this way: Until your financial balance sheet is more stable, what little money you have will be best spent on marketing your product so that you can make money, develop a customer base, and build momentum. In other words, you need to advertise.

Balance Sheet 225

Balance Sheet Bootstrapping Advertising Partner 225

ConversionXL

JUNE 24, 2020

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Click fraud first came to light in 2005, when several major cases were taken to court. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Click farms.

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PPC IP Idaho Non-Compete 121

Duct Tape Marketing

JUNE 14, 2011

My take is that if you establish a strong marketing strategy, one that helps you build trust, and you fully understand the behavior and objectives of your ideal customer, then you can use almost any tactic to build your business. The technology is there to do this in small batches with hundreds of variations. 5 Practical Tips for Gett. :

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Both Sides of the Table

MAY 23, 2012

Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC. LP contributions to VC firms shrunk from 2000 and by 2005-2008 had stabilized to around $30 billion per year. Bottom of the sales funnel. The Exit Problem. This never existed a decade ago.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

VC Cafe

DECEMBER 12, 2011

Strikingly the vast majority of startup positions advertised are for technical co-founders such as CTO or Developer. I wondered why there were so few people looking for a non-technical co-founder whose experience is primarily in marketing or sales. I think that for most entrepreneurs both of these would be mistakes.

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Cofounder Founder Lean Engineer 119

Duct Tape Marketing

APRIL 28, 2011

If indeed you have any vision of selling your business in the future you’ve got to focus on marketing instead of simply focusing on sales. In my opinion, a greater focus on these elements not only creates greater sales, it leads to the creation of a more valuable asset – or something you might indeed be able to sell.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

JUNE 20, 2011

I’m no science wiz, but I’ve always loved the idea of resistance in physics as a metaphor for the kind of resistance many business owners encounter when trying to spark a sale. Many times we can present a solution and price that seems like the obvious and logical choice, but can’t seem to make the sale.

Social Media 69

Social Media SEO Programming Engineer 69

Duct Tape Marketing

JUNE 27, 2017

We’ve been thrilled with the reception level while we’re taking in all the feedback and improving and trying to do the same thing there with rapidly making that more in line with what we’re hearing from our customers, which has been pretty good. We got to thousands of customers and millions in recurring revenue.

Community 39

Community SEO Technical Review Audience 39

Both Sides of the Table

SEPTEMBER 19, 2017

Of course Beatriz is the female in the picture above and if you want a taste of the impact she makes watch her own the 800-person audience despite being on stage with Magic Johnson, Troy Carter and Tristan Walker in this epic video dispelling myths about businesses targeting diverse customer bases. Advertisers, wake the f**k up.

United States 269

United States North America South America Los Angeles 269

Duct Tape Marketing

MAY 14, 2011

Gives you the ability to initiate help and sales chats while visitors are on your site. Enloop – Automatically creates customized business plans are prepared, on-the-fly, complete with all text and financial forecasts. All rights reserved.

Small Business 56

Small Business Marketing Social Media RSS 56

Duct Tape Marketing

DECEMBER 17, 2019

And if you had a blog back in 2005 2006 you probably were blogging on blogger.com on Blogspot. So if you think about the difference between direct marketing and brand marketing, direct marketing is I show you an advertisement and you immediately buy it. So I think of direct sales. John Jantsch: Yeah.

Social Media 39

Social Media Media Framework Advertising 39

Duct Tape Marketing

SEPTEMBER 15, 2016

If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. But perhaps paid advertising isn’t where your focus should be. Among those reviews, the average customer rating is 4.7 Lexus Builds Trust Through Conversation.

Social Media 28

Social Media Sweden Audience Advertising 28

crowdSPRING Blog

MARCH 5, 2013

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. In 2005 the marketers at drink brand Snapple, had a great idea: let’s build the world’s largest popsicle! We Built This City. PR Destroyed It.

Missouri 102

Missouri Kansas Texas PR 102

Duct Tape Marketing

APRIL 25, 2011

Often times we want to make our stuff sound so important and wonderful that it comes off confusing and complex – confusion equals no sale! You can grab a couple of your customers and ask them to perform certain tasks on your site while you watch. Balancing both of these needs is the tricky part. All rights reserved.

Small Business 65

Small Business Marketing Social Media Web 65

Software By Rob

OCTOBER 15, 2009

It’s almost like the clock is moving backwards to 2004/2005 when blogs when there was much less noise in the blogosphere, but a smaller audience of commited, early adopters. I’ve been posting more and more recently, and my audience has grown faster than at any point in this blog’s history.

Software Review 49

Software Review RSS Software Developers Software Development 49

Duct Tape Marketing

MAY 20, 2011

For more insights, download these four free sales tools. As sellers, our job is to serve our customers by providing them with ideas, insights and information to help them do their job better. After sharing a bit about the business outcomes you’ve helped other customers achieve, see if it makes sense to continue the conversation.

Small Business 45

Small Business Social Media Matching RSS 45

Duct Tape Marketing

MAY 20, 2011

Wendy Weiss Wendy Weiss, The Queen of Cold Calling™ , is an author, speaker, sales trainer, and sales coach. Do your products/services provide a benefit to your customers? Are you doing the best you know how to ensure that your customers get what they need? She is the author of the book, Cold Calling for Women.

Small Business 39

Small Business Social Media Matching RSS 39

ConversionXL

MARCH 29, 2016

Patrick Renvoise and Christophe Morin wrote a book called Neuromarketing about this in 2005. Many are classic advertising examples, but you can easily apply these to your website. So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features.

B2B 48

B2B Framework Audience Advertising 48

Duct Tape Marketing

MAY 18, 2011

To help website owners take full advantage of the most important online marketing opportunities, here are 3 things small businesses can do to attract and engage new customers. Tips, articles, videos and experts interviews provide customers with the information they need to buy and refer to others. 5 Practical Tips for Gett. :

Web 37

Web Social Media Small Business Social Network 37

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Social Media 32

Social Media Retention Acquisition LLC 32