2006 Acquisition Cost Viral 
Cracking the Code
FEBRUARY 23, 2011
The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Popular Media: the key to viral marketing. ► 2006. (7).
Cracking the Code
NOVEMBER 10, 2009
While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. ► 2006. (7). VC lifestyle.
Cracking the Code
OCTOBER 8, 2009
But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Popular Media: the key to viral marketing. ► 2006. (7). McKinsey highlight #1: the art of cost cutting or. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. ► 03/18 - 03/25. (1).
Both Sides of the Table
JULY 1, 2010
Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers virality optimization tools and A/B testing inside Facebook. Danish VOIP technology company founded in 2006 by entrepreneur Tanveer Sharif. They raised around $350 million to try and sell cars direct over the Internet. Foursquare. -A Kontagent. -A
Both Sides of the Table
DECEMBER 5, 2010
After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million.
Cracking the Code
MARCH 10, 2008
Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. Popular Media: the key to viral marketing.
Expert insights. Personalized for you.
101 
Let's personalize your content