Brand-Owned Terms: The Power—and Process—of Naming a Movement
ConversionXL
JANUARY 16, 2019
HubSpot finally shifted its language from “internet marketing”—the SEO-friendly choice—to “inbound marketing” in December 2007: The HubSpot homepage in late November 2007—with no mention of “inbound marketing.”. In December 2007, HubSpot went all-in with inbound marketing. It’s conversational marketing.” Conclusion.
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