Remove 2007 Remove PR Remove Revenue Remove Technical Review
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Where possible, use endorsements from industry influencers or positive reviews from customers who’ve tested your MVP. Image source. Social proof is a proven way to get people to act.

Product 142
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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. In comparison, the overall technology sector growth was projected at 9-10% in early 2010 and this forecast did not change significantly today. revenues while large caps are trading at 6.4x.

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Do Less. More.

Both Sides of the Table

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. They’re doing how much in SaaS revenue? You own how much?”

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders.

Marketing 121
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22 Entrepreneurs Explain Their Major Accomplishments in 2020

Hearpreneur

2020 may have been a bad year for especially due to COVID-19 pandemic while to others, it was a great year. Seeing this extra time as an opportunity allowed me to teach my 18-year-old son (who was home from college due to COVID closure) how to flip his first condo. I have been running a PR Firm, Whitegate PRINC since 2007.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Ah, but today’s Internet companies have real revenue! I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class.

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. ► 2007. (10).