Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 113

Internet eCommerce Advertising Flash 113

Startup Professionals Musings

JULY 9, 2017

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. Key activities.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Startup Lessons Learned

DECEMBER 14, 2009

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer 156

Customer San Francisco Viral Lean 156

Ben's Blog

MAY 15, 2020

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. Those things all got created in 2007, 2008.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement!

Metrics 88

Metrics San Francisco Lean Viral 88

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Social Media 32

Social Media Retention Acquisition LLC 32

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment.

B2B 42

B2B Metrics Marketing Startup 42