Cracking the Code

OCTOBER 10, 2008

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. The folks at Performable also recently added a new analytics backend that focuses on conversion goals rather than just testing alone. You can also integrate Google Analytics data in your Vanity dashboard. Other Resources?

Developer 73

Developer Software Review PHP Social Media 73

www.foliomag.com

JULY 31, 2012

B2B: Business Media. 2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Rhode Island Media South Dakota 40

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The data is for 2008, but works like a charm in driving conversions.

Web 164

Web Design Marketing Security 164

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143