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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.

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Lessons Learned: About the author

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Great post.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Reply Bill Allred , on May 1, 2009 at 10:46 am Said: This is a really common pitfall. Reply Niall Smart , on May 2, 2009 at 12:20 am Said: Great story – your point about snazzy design vs. actual impact is still relevant in the context of spending money on outsourced web graphic design. demand creation strategy).

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Expo SF (May. Conference streaming, sponsors, discounted tickets.

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@altgate » Blog Archive » Outsourcing For Startups

Altgate

PR/Marketing. For startups, PR firms are a waste of money. The best early PR is a product that people actually love plus a genuine story to tell from the founder. .]… The key is to get the outsourced team locked in for the long term and to build your own lean/agile culture. Start a blog.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Everyone should be articulate and agile in describing and demoing the products.)