2009 2010 PR Vertical 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. » 8 Responses Strategy versus Relentless Tactical Execution « Yet Another VC Blog , on April 2, 2009 at 6:19 am Said: [.] You don’t delegate life and death.
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Steve Blank
APRIL 30, 2009
Reply Bill Allred , on May 1, 2009 at 10:46 am Said: This is a really common pitfall. Reply Niall Smart , on May 2, 2009 at 12:20 am Said: Great story – your point about snazzy design vs. actual impact is still relevant in the context of spending money on outsourced web graphic design.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Part 1 of this post offered some suggestions on going to trade shows to generate awareness.
Steve Blank
SEPTEMBER 3, 2009
Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Freemium models have their own scorekeeping.)
Steve Blank
AUGUST 27, 2009
Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities. Reply Knowtu » links for 2009-08-27 , on August 27, 2009 at 6:04 pm Said: [.]
Cracking the Code
NOVEMBER 13, 2008
Getting through the downturn: a few thoughts for SaaS companies planning their 2009 budget. Rethink vertical segmentation: Healthcare? Would the median EV/2010 multiple of CARR (as a surrogate to forward revenue) be a valid approach? ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Post a Comment.
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