Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 13- I had no other choice.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

steveblank.com

JULY 8, 2011

Reply Crystal Williams , on April 12, 2009 at 10:38 am said: Hi Steve! … Reply Avron Olshewsky , on June 10, 2009 at 11:03 am said: Hi Steve, Read your book “The four steps …&# and have enjoyed it and your blog. It is certaintly a great list to motivate me to get reading again. Keep up the great work! … Thanks!

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention? What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42