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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. I also wanted to know who our existing customers thought we competed with. What did they think we stood for?

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

on May 26, 2009 at 6:18 am Said: [.] Reply Dmitriy , on May 26, 2009 at 6:54 pm Said: I would like to humbly suggest banning the term “vertical&# altogether. Competing with such companies is pure pleasure – just harp on their mis-understandings of the market. What is it that’s unique about the market I’m in?

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The End of Innocence

Steve Blank

It was always a welcome change of pace to leave the brown of the unchanging desert and travel into town and have dinner with them and have a non-technical conversation about books, theater, politics, travel, etc. Too often people abandon their ethics because “hey the other guys is doing it, I have to to do it to compete.&#

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. July 13, 2009 7:38 AM George said.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? These salesmen used their insight into what their customers really needed to make the sale and then deliver something of even greater value. They are closing orders.

Customer 167