2009, Finance, Valuation and Viral - StartUpRoar

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2009

Finance

Valuation

Viral

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. SaaS Multiples: Recovery or Bubble? S&M productivity (CAC ratio) for the SaaS 13 Index. My Investments. CornerstoneOnDemand. anecdotes. (13). Raj Kapoor.

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Software Review Technical Review Valuation Europe

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9).

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Software Review Viral Media Marketing

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Europe Technical Review Search

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. However, despite healthy Q4 results (most companies were at or above plans) few have increased their 2010 guidance and the median moved only from 15% (same as 2009) to 17%. Finance Dissertation Help. SaaS 13 Index Valuation.

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Software Review Technical Review Cloud Forecast

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Cloud Europe

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

Wednesday, January 07, 2009. Happy New Year 2009 and thank you for your continued readership! Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. My Investments. CornerstoneOnDemand. anecdotes.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

Tuesday, December 01, 2009. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. Cloudonomics and 2010 Planning for your SaaS and Cloud Computing business. My Investments. anecdotes.

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

Tuesday, November 10, 2009. On the IPO front, LogMeIn made the news, being one of the few tech IPO on the NASDAAQ in 2009. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code.

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Thursday, October 08, 2009. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. Laughing Out (c)Loud. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. Raj Kapoor.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

Getting through the downturn: a few thoughts for SaaS companies planning their 2009 budget. Be realistic on valuation: the best public SaaS companies lost 60% of their value on average, so it is likely your valuation is down too! Thursday, November 13, 2008. With this decline, the average EV/08 rev. multiple fell down to ~2.2x

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Software Review Technical Review Valuation Portfolio

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

Friday, July 10, 2009. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. United Breaks Guitar and more! To cut such a thick nylon cover, the handler must have tried very hard!

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

Friday, February 27, 2009. 2009 Bessemer Venture Partners. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. Bessemer Venture Partners Expands BVP VII Fund. at 11:26 AM.

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

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Software Review Technical Review Viral Europe

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Tuesday, November 10, 2009. Get instrument rated, and trust the 6Cs of Cloud Finance (more.) Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. My Investments. anecdotes. (13).

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

Friday, October 09, 2009. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. Impact of the recession on SaaS Sales&Marketing productivity. My Investments. CornerstoneOnDemand.

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Cloud IPO Jordan

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

JULY 6, 2007

The SaaS valuation you proposed assumed a monthly billing relationship. Is there a SaaS valuation model for *annual* subscriptions? Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Raj Kapoor.

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Software Review Metrics Valuation Technical Review

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: Save the planet!

Cracking the Code

JUNE 18, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

Sales

Sales Software Review Marketing Technical Review

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Technology San Francisco

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Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

Thursday, January 22, 2009. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ▼ 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. Cracking The Code. Building Your SaaS Sales Compensation Plan. S&M productivity (CAC ratio) for the SaaS 13 Index.

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Software Review Clawback Sales Salary

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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

SEPTEMBER 2, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Software Technical Review Cloud

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Europe Software

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Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Los Angeles Europe

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Cracking The Code: Churchill Club 2008 Top 10 Tech Trends

Cracking the Code

MAY 15, 2008

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

Software Review

Software Review Technical Review San Jose Venture Capital

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Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

DECEMBER 16, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Silicon Valley Technical Review Software

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Cracking The Code: Software 2.0: How the use of internet is.

Cracking the Code

APRIL 13, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

Software Review

Software Review Internet Software Technical Review

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review SEM Marketing Las Vegas

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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

JANUARY 10, 2007

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2009. (9). Popular Media: the key to viral marketing. Yahoo Finance. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments.

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Software Review Technical Review Video Europe

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. As a private company, you have a VERY high cost of capital (well above 10%), whether you raise venture capital, angel money, friends and family investments, bank financing, or all of the above. SaaS 13 Index Valuation. My Investments.

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