Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.
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Steve Blank
APRIL 30, 2009
Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Just put in your credit card.
Startup Lessons Learned
SEPTEMBER 15, 2008
My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. April 27, 2009 8:59 AM Anonymoussaid. July 15, 2009 11:18 PM markmontgomery said. Labels: customer development , lean startup 8comments: Amy said.
The Next Web
OCTOBER 26, 2013
oDesk claims that it dominates the market of online freelance marketplaces with $360 million spent by its clients in 2012; this number for the five closest competitors combined – Elance, Freelancer, Guru, People Per Hour, and 99Designs – reaches only $310 million. According to the last stats provided by oDesk itself, the company has 4.5
This is going to be BIG.
FEBRUARY 26, 2010
We are one of the fastest growing game and kid sites in 2009, according to comScore. Online Marketing Director, Knewton - New York, NY "I am 15. Candidates must be comfortable wearing many marketing hats including copy-writer, online promotions strategist, social media junkie, and more.
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