2009 PR RSS Vertical 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Theoretically, that’s why I hired them.
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Steve Blank
APRIL 30, 2009
Reply Bill Allred , on May 1, 2009 at 10:46 am Said: This is a really common pitfall. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Part 1 of this post offered some suggestions on going to trade shows to generate awareness.
Steve Blank
SEPTEMBER 3, 2009
Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Freemium models have their own scorekeeping.)
Steve Blank
AUGUST 27, 2009
Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.
Steve Blank
MAY 21, 2009
The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) Order Here.
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